Hello everyone.

The plan is to go over some of the major highlights / takeaways from Apple’s “Far Out” event. We will focus on the details on Monday.

Let’s jump right in.

Attending the Event

This was the first full-blown in-person product unveiling that Apple has held in three years. WWDC was in some ways a trial run.

There were some changes from prior events.

Security was noticeably tighter with metal detectors in use for the first time (at least that I recall).
All visitors needed to submit a negative COVID test.
The presentation shown in Steve Jobs Theater was taped instead of taking live on stage.

The more interesting takeaway for me was how natural it felt to watch a taped presentation in Steve Jobs Theater. It felt just like any other prior event. Much of that was due to Apple’s taped presentations being superior to traditional onstage keynotes. Apple is able to do so much more from a production standpoint with taped presentations. Tim Cook went on stage at the beginning with a few words about how these events are ultimately about people coming together. There is much truth with that statement. Going forward, the taped presentation shown at Steve Jobs Theater format works. In many ways, it’s like a movie premiere.

About the Rumors

The Apple rumor beat has changed. Apple has seen success in going after leaks and security holes. Whatever remains doesn’t have the same kind of cohesiveness and punch as before.

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