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Become a Six Colors member to read exclusive posts, get our weekly podcast, join our community, and more!By Jason Snell for Macworld
For once, the Mac and iPad lead Apple’s record financial results
One of these quarters, Apple’s going to announce financial results that don’t result in some sort of record. Perhaps as soon as next quarter, even. But on Thursday, Apple announced the results of its financial third quarter of 2020—and they were an all-time third quarter record. Literally every measurable category went up, year over year. It was so sunny a set of results that Apple CEO Tim Cook seemed almost embarrassed to be reporting such huge growth amid a global pandemic and some powerful social upheaval in the United States.
In any event, here’s what I gleaned from the results and Apple’s regular post-results conference call with analysts that might provide some insight about where Apple is and where it might be going next.