When WWDC kicks off on June 10, there will be a lot of attention on Apple’s plans for new artificial intelligence features. In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman reiterates that one of Apple’s primary focuses will be on privacy and on-device intelligence.
Gurman says that the “initial wave” of Apple’s AI features will work entirely on device, with “no cloud processing component.”
As the world awaits Apple’s big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device. That means there’s no cloud processing component to the company’s large language model, the software that powers the new capabilities. This approach comes with some benefits, including speed and privacy.
But while there are benefits to the on-device strategy, there are also drawbacks. For instance, on-device AI features wouldn’t be able to access higher-power cloud infrastructure that can “run more sophisticated AI algorithms.”
9to5Mac’s Take
This is something I’m really interested in watching play out. We’re expecting Apple to announce many of its own AI features, while simultaneously teaming up with a company like Google for cloud-based artificial intelligence features.
There’s also the question of device compatibility for AI features powered on-device. While cloud-based AI features can run on older devices with slower hardware, on-device features could be limited to only the newest iPhones with newest A-series chips.
How will Apple balance the privacy-focused approach of on-device AI features with a Google partnership? That’ll be a delicate balance to strike.
Read more:
- iOS 18: Here are the new AI features in the works
- Rumor: iOS 18 to include new ‘Safari browsing assistant’ AI feature
- Apple to launch new AI coding and testing features in Xcode this year: report
- iPhone 16 Pro: New A18 Pro chip to offer powerful on-device AI performance
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