Apple Music TV is all music, all the time, and free for all

Apple Music Tv Header (Image credit: Apple)

What you need to know

Apple has announced a new 24-hour streaming service devoted to Music.
It's similar to the MTV that many of us grew up with.
Apple Music TV is free to all, although it's US-only.

Apple today announced a new 24-hour streaming service devoted to music, today. Seemingly announced via Variety, the new streaming service will play music videos and music-related content but is only available in the United States currently.

Alongside the free streaming content, Apple Music TV will also promote new content including upcoming albums.

The service premiered Monday morning (Oct. 19) with a countdown of the top 100 all-time most-streamed songs in the U.S. on Apple Music. On Thursday (October 22), it will celebrate the upcoming release of Bruce Springsteens's "Letter to You" album with an "all day Bruce takeover" featuring music-video blocks of his most popular videos, an interview with Zane Lowe, anchor of Apple Music's radio station, and a special livestream fan event.

Apple Music TV also promises exclusive video premieres as well, with two already set for this comnig Friday.

It will also have two exclusive video premieres on Friday at 12 p.m. ET/9 a.m. PT, Joji's "777" and Saint Jhn's "Gorgeous"; the channel will premiere new videos every Friday at that time.

Viewers can watch Apple Music TV in the Browse app of both the Music and TV apps on their devices.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.