Sandwich Made a New Ad for Slack, Using Slack ⇥ adweek.com

Don’t miss the behind-the-scenes video with the Sandwich team explaining how they made all this happen without being able to leave their houses.

If you look closely at Adam’s jacket, you’ll see that he has his iPhone upside down in his chest pocket with the Voice Memos app used to record his audio. I don’t know if that audio made the final cut or if it was a backup, but it would not surprise me if it’s from the iPhone. (Update: The iPhone was a backup.) At my day job, I sometimes have to make videos, and there have been plenty of times I’ve used cleaned-up recordings from an iPhone positioned like that, with perfectly acceptable quality.

It’s amazing how far all of these tools have come. The ad is a video that requires no caveats or asterisks to excuse its work-from-home production, and the behind-the-scenes video shows how much is possible with the tools many of us already have.