Apple Keeping iPhone Production Target Unchanged at 220 Million Units for 2022
Apple plans to produce roughly 220 million iPhone units in 2022, a production target that is mostly unchanged from the previous year despite supply chain constraints and expected high demand for new iPhones this fall, Bloomberg reports.
Apple has reportedly told its suppliers that it still wants to make up to 220 million iPhone units this year, a target that is less than what market experts were expecting. Driven largely by the new iPhone 14 models expected in the fall, analysts were expecting a production target closer to 240 million units, according to the report.
The company is asking suppliers to assemble roughly 220 million iPhones, about the same as last year, according to people familiar with its projections, who asked not to be named as they’re not public. Market forecasts have hovered closer to 240 million units, driven by an expected major update to the iPhone in the fall. But the mobile industry has gotten off to a difficult start to the year and production estimates are down across the board.
The unchanged target from 2021 comes despite Apple's struggles with meeting the demand for existing products. Multiple products, including the company's latest Macs, remain back-ordered for several weeks if not months due to supply chain woes fueled by COVID-19 lockdowns and restrictions.
This fall, Apple is planning to unveil the iPhone 14 lineup with an updated design, better cameras, performance, and more. The 2022 iPhones are expected to be a larger update than the iPhone 13 series this past fall, which brought minor updates to the cameras, improved display technology, and a new chip. Learn more about what Apple has planned for the iPhone 14 with our roundup.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Top Rated Comments
Now more than ever people will be holding on to their devices longer and prioritising their shrinking disposable income.