iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage.

iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro render by Ian Zelbo

While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to start with 128GB of storage.

Pu initially agreed that iPhone 14 Pro models would start at 256GB, but he added a 128GB tier to his specs chart for the iPhone 14 Pro and iPhone 14 Pro Max in his latest research note. Pu now believes the Pro models will remain available in the same storage capacities as iPhone 13 Pro models, including 128GB, 256GB, 512GB, and 1TB.

Based on our recent supply chain survey, we maintain our iPhone 14 build plan to be 91m in 2H22, vs. iPhone 13's 84m in 2H21, as there is no significant issue on the supply chain. The next to watch will be iPhone 14's pricing and the wait-time when it hits the market.

Spec-wise, we add 128GB storage to the Pro line-up.

Earlier this week, analyst Ming-Chi Kuo said iPhone 14 Pro models will have "price hikes," suggesting they will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of the entire iPhone 14 lineup including the lower-end models will increase by about 15% overall.

In the United States, the iPhone 13 Pro starts at $999 and the iPhone 13 Pro Max starts at $1,099. If there were to be a 10% price increase to the Pro models, the iPhone 14 Pro could start at $1,099, while the iPhone 14 Pro Max could start at $1,199. However, the exact price increase for the Pro models if any remains to be seen.

The rumored price increase could be due to inflation, new features expected for iPhone 14 Pro models, supply chain disruptions, and other factors.

Key new features rumored for the iPhone 14 Pro include a new pill-shaped cutout and hole replacing the notch, a faster A16 chip, an upgraded 48-megapixel rear camera with support for 8K video recording, and an always-on display that shows the time, date, and new iOS 16 features like Lock Screen widgets and the battery percentage icon.

Apple is expected to announce the iPhone 14 series in September as usual, so we're only a matter of weeks away from pricing being confirmed.

Tag: Jeff Pu
Related Forum: iPhone

Top Rated Comments

sniffies Avatar
21 months ago
I'm just glad it doesn't start at 16GB.
Score: 36 Votes (Like | Disagree)
matt_and_187_like_this Avatar
21 months ago
That's why Apple is the most valuable company. They just have the customers who continue to pay more and more for a device for which innovation peaked 10 years ago.
Score: 29 Votes (Like | Disagree)
arkitect Avatar
21 months ago
Sometimes I wonder if Apple isn't just stress testing their pricing…

"How much can we get away with?"

One day the proverbial last straw will break the camel's back. Mind you, knowing Apple's hardcore following, perhaps never.
??‍♂️
Score: 27 Votes (Like | Disagree)
antiprotest Avatar
21 months ago
I believe this. It's Apple way. It will start at 128GB at a higher price. Definitely. And we'd be lucky if some of the components aren't made worse and in a way that "most people won't notice." ? ?‍☠️
Score: 24 Votes (Like | Disagree)
BootsWalking Avatar
21 months ago
If you're mad about this news just wait a few hours...MacRumors will post another rumor saying the base memory is increasing 256GB. But expect to be disappointed tomorrow morning when the next rumor says 128GB.
Score: 20 Votes (Like | Disagree)
JCCL Avatar
21 months ago
This sounds more like Apple. Base Storage to 256 GB seemed too good to be true.
Score: 19 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
Generic iOS 18 Feature Purple

iOS 18 Will Finally Bring This Android Feature to iPhone

Monday March 25, 2024 6:42 am PDT by
iOS 18 will allow iPhone users to place app icons anywhere on the Home Screen grid, according to sources familiar with development of the software update. This basic feature has long been available on Android smartphones. While app icons will likely remain locked to an invisible grid system on the Home Screen, our sources said that users will be able to arrange icons more freely on iOS 18....
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
iphone reasons to upgrade

Apple Outlines 'Reasons to Upgrade' Your iPhone on New Website

Monday March 25, 2024 12:53 pm PDT by
Apple today added a "Why Upgrade" section to its website, which is aimed at encouraging customers with older iPhones to upgrade to a newer model. The website allows customers to compare the iPhone 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, and 12 Pro Max to the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max. Each comparison shows what new features someone with an older...