Apple One Included With EE's Revamped 'Full Works' Phone Plan in UK
British carrier EE today announced that it will soon become the world's first carrier to bundle Apple One as a free perk with a phone plan.
In a press release spotted by 9to5Mac, EE said Apple One will be included with its newly revamped Full Works plan starting August 31. The plan will include Apple One's individual tier, which normally costs £14.95 per month in the UK and includes access to Apple Music, Apple TV+, Apple Arcade, and iCloud+ with 50GB of storage.
EE's existing Full Works plan already included Apple Music, Apple TV+, and Apple Arcade individually, so the only addition is the complimentary iCloud storage. More importantly, it sets the stage for other carriers to bundle Apple One around the world.
On a standalone basis, Apple One allows customers to subscribe to multiple Apple services through a single plan with unified billing and for less money than subscribing to all of the services individually. More details are available in our Apple One guide.
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Top Rated Comments
If it’s any consolation, a number of us Brits wince when we see what the US carriers charge (AT&T & Verizon especially). There’s an argument for us having less geography to cover in cell towers, but even still.
On the EE Apple One thing, it looks like this is only for monthly contracts that include buying an iPhone direct from EE. Was hoping that I might be able to snag Apple One Premium at a slight discount from EE rather than the £29.99 I pay Apple per month. Not to be though - EE supplied Apple One is individual only, and as part of a handset inclusive contract.
There's only so much hardware you can sell. A sort of "victim of their own success", people tend to hold on to Apple products longer, which reduces their hardware sales. They've also lowered the prices for their hardware as well. A 9th gen ipad (64 GB), brand new, was as low as $300 (USD). A decade back, an entry level iPad alone would be something like $550, unless you got a used one (that's how I got my iPad Air, 1st gen, 128 GB, for only $400 when its MSRP was $800). Ditto with cheaper iPhones. Pushing subscriptions is also a numbers game.
I prefer to do most of my internet on a desktop PC with ethernet cable. Or perhaps via wifi on a Chromebook. 2.5 to 3 GB would be on the heavier side for me. IIRC, my typical usage is about 1 to 1.5 GB a month, if even that. OTOH, for young 'uns who do stuff exclusively on their phones, they can easily burn through 16 GB per month!