Tim Cook, Jony Ive, and Laurene Powell Jobs Reflect on Steve Jobs at Code Conference 2022

Apple CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Laurene Powell Jobs are participating in a panel at Kara Swisher's final Code Conference appearance this evening to discuss Steve Jobs and his influence on technology, culture, and beyond.

code con cook ive powell jobs
Responding to a question from Swisher about what they believe Jobs would think about the current state of the world, Powell Jobs opined that he would not have been happy about the polarization that increasingly dominates discourse.

I would say not only the polarization, not only the fact that people are really coming to blows within families and communities and our country, but also just that he loved our country so much.

He loved California so much, but he loved our country. He loved the idea of America. He loved what it allowed the individual and the communities to become. He loved the unfetteredness of it. He loved the personal freedoms and liberties, but also the connectedness and responsibility for each other.

It was very important to him to be able to give something back to the human experience, and I think he would not be quiet about it.

On the topic of user privacy, Cook reflected on how Jobs set the standard for Apple:

Steve really ingrained in the company in the early days the importance of privacy, and it has only grown with every year that has passed since then. I think it was at D8 that he spoke about privacy here, in 2010 I think it was, and he put it in such eloquent and simple terms.

It means asking people's permission, asking them repeatedly, and it has been at the heart of how we view privacy. And so you know, we believe that privacy is a fundamental human right, and we see a world where privacy takes a backseat, and you have this sort of surveillance kind of mode everywhere, that this is a world where people begin to do less and think less. They begin to alter their behavior because they know they're being watched. And this is not a world that any of us want to live in.

I think he saw that, and saw that well, and I have every reason to believe that he would have put up a good arguments in good fights along the way.

Ive spoke a bit about care in design and how he and Steve believed in taking great care with even the smallest details because it was the right thing to do.

I think it's easier to understand carelessness which is I see it being a disregard for people, you know. Carelessness to me is just seeing people as a potential revenue stream, not the reason to work immoderately hard to really express your love and appreciation for the rest of the species.

So for us in our practice of design, I think care is very often felt, and not necessarily seen. And I think, and I know it's something that I think the three of us feel strongly about that sort of care, that is, I mean Steve talks about the carpenter, the cabinet maker that would finish the back of the drawer, and it's that you're bothered beyond whether something is actually publicly seen.

You do it not because there's an economic interest. You do it because it's the right moral decision and I think it's, I think, particularly as a designer. I think it's very often in the very small quiet things like worrying about how you package a cable.

Yeah, I worry about that ever such a lot. And Steve wrote about that a lot as well. And I think it's that sort of that preoccupation when you're set there on a Sunday afternoon worrying about the power cable that's packaged as a zigzag thing and you're going to take that little wire tie off when you're set there on a Sunday afternoon worrying about this isn't really very good.

The only reason, I think you're very aware that the reason you are there is because I think, our species deserves better.

Additional discussion topics included Steve's outlook on the genesis of creation, his structure for Apple that persists to this day, his belief that Apple should own its primary technologies, and more.

Top Rated Comments

btrach144 Avatar
21 months ago

It must be exhausting talking about "What Jobs would think" all the time
Steve was a big motivator for me to get into tech. I looked up to him to a degree.

Steve Jobs died nearly 11 years ago. The world has changed so much. Tech has changed so much. I’m not really sure asking what he would think about current design/politics/leadership would be really appropriate.

So much has changed. This interview seems like a bit much.

But I lost my dad last year. Nobody seems to want to hear me talk about him because his death makes them uncomfortable. So I at least hope this brings 3 of his friends some comfort to talk with each other about their special friend.
Score: 13 Votes (Like | Disagree)
symphony Avatar
21 months ago
I've never seen Jony Ive in an interview or on stage before, always in a white vacuum.
Score: 12 Votes (Like | Disagree)
antnythr Avatar
21 months ago
It must be exhausting talking about "What Jobs would think" all the time
Score: 10 Votes (Like | Disagree)
abowlby Avatar
21 months ago
After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul while a potentially polarizing read was definitely an interesting look at two of the four souls on that stage.
Score: 7 Votes (Like | Disagree)
macduke Avatar
21 months ago
Out of the three answers, Ive was all over the place. His preoccupation with stupid things like cable packaging, while his non-functional keyboards and extreme minimalism over functionality were rampant at Apple, is why he’s gone and we’re all better off for it. The good portions of his design acumen remain in his former employees and the rational now have a seat at the table as a counterbalance. I appreciate him in many ways I’m now glad that he left.
Score: 6 Votes (Like | Disagree)
steve09090 Avatar
21 months ago
If anyone has ever opened a MacBook Air or Pro and especially the Mac Pro, they realise how much of the "Back of the Drawer" effort has been put in. Apple redefined design into good design. All of the other manufacturers had to follow suit just to get their devices as thin. Before that, everyone else was just lazy (poor design).
Score: 6 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...