Hello everyone.

Welcome to a new week.

We will continue my Apple event review. Last Thursday, we went over the event highlights that jumped out at me. Our attention will now shift to more granular topics.

In today’s update, we will focus primarily on Apple Watch. In tomorrow’s update, we will talk about iPhone, AirPods, and any other remaining topics that deserve to be talked about. Instead of just going through the laundry list of announcements, we will focus will on the why behind Apple's announcements.

Prioritization

Over on Apple's Events page, the company listed the following products/features unveiled at last week’s “Far Out” event:

iPhone 14 Pro (Dynamic Island / safety features / upgraded camera)
iPhone 14 (new Plus size model and better battery life / safety features / low-light photography)
AirPods Pro (ANC and adaptive transparency / personalized spatial audio / better battery life)
Apple Watch Ultra (rugged / capable)
Apple Watch Series 8 (“future of health” = advanced cycle tracking / Crash Detection / Workout app enhancements)
Apple Watch SE ("more capability and an even lower price")
Apple Fitness+ (will be available to all iPhone users)

For iPhone, cameras and processors were not positioned as the most important new features for this year’s flagships. Instead, additional screen real estate with the new Plus model and changes to Pro screens with Dynamic Island were the two big new features. Apple positioned

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