Hello everyone. We will start today’s update in Apple Watch land. Let’s jump right in.

John Mayer vs. Apple Watch Ultra

John Mayer is known by most as a musician. However, in the mechanical watch world, he is considered a trendsetter / influencer.

Here’s GQ’s Cam Wolf:

“Anyone who follows John Mayer on Instagram is accustomed to seeing watches on his feed. Typically, they are very nice, very exclusive watches: Rolex ‘Rainbow’ Daytonas, the new Audemars Piguet Royal Oak with gems set in a design that mimics an equalizer, one of Patek Philippe’s impossible-to-find sport watches. But he shared an unexpected message on Wednesday.

‘Did Apple just make….a tactical watch?’ he wrote. ‘Been wearing the Apple Watch Ultra for a week…’—build that suspense, John!—‘and it’s great.’ This news probably registered as a sizable earthquake in Geneva. Because Mayer is not just any well-heeled and avid collector, he is likely the watch world’s most prominent tastemaker. When he wears a green-and-gold Rolex Daytona, the value shoots up in price and is now known as ‘the John Mayer.’ Spotting a certain Royal Oak on his wrist can inspire dealers to go out and snap up a couple dozen of that exact piece. Certainly, Mayer’s co-sign won’t have that sort of effect on the Apple Watch, which is already bought up in higher quantities than what the entire Swiss watch industry is moving combined. But given the Apple Watch’s unique place in the watch universe—worn by nearly everyone, but nobody’s idea of collector bait—Mayer’s endorsement is a huge deal."

To be exact, Apple is on track to sell three times as many watches as the Swiss will export in 2022 (my estimate).

An Above Avalon membership is required to continue reading this update. Members can read the full update here. An audio version of this update is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here.

(Members: Daily Updates are always accessible by logging into Slack. If you haven’t logged into Slack before, fill out this form to receive an invite.)

Above Avalon Membership

Subscribe $20/month

Subscribe $200/year

Payment is processed and secured by Stripe. Apple Pay and other mobile payment options are accepted. Special Inside Orchard bundle pricing is available for Above Avalon members.

The daily updates have become widely read and influential in the world of Apple and technology. They are unmatched in the marketplace in terms of comprehensive analysis and research on all things Apple. Members reside in 60 countries and hold a diverse range of backgrounds and occupations. They include Silicon Valley executives and investors, the largest Apple shareholders, and the leading Apple journalists in the business.

More information about Above Avalon membership, including the full list of benefits and privileges, is available here.