Hello everyone. Happy Monday.

Many of you are likely beginning your holiday break. I hope it’s a safe and enjoyment one. There are a few housekeeping items to go over as we quickly approach the end of the year.

Above Avalon Reports. My plan is to publish a new Above Avalon Report on Thursday – December 22nd. This will mark the fourth report published in the past six months.

Above Avalon Gifts - DEADLINE. The final day to gift an Above Avalon subscription is Saturday (December 24th). The gifting page will be taken down on December 24th at 10 pm EST. While all gifted subscriptions will officially begin on January 4th, 2023, your gift recipient will be able to use their subscription as soon as they are informed of the gift. This means gift recipients will have access to the member archive, and the private podcasts / Inside Orchard if that is their purchased gift, over the holiday break.

Thank you to those who have purchased gift memberships this holiday season. Gifting volume has already exceeded last year’s volume. More information on the various gift options (and payment forms) is available here.

Let’s jump into today’s update.

Apple Year in Review 2022 (Product Strategy)

As we close out 2022, there is value in taking time to recap the past 12 months. For Apple, one way of accomplishing this is to look at the company from two perspectives: products and financials. It’s logical to look at Apple's product strategy first as the financials will inevitably follow product successes and failures.

In going through approximately 180 daily updates published this year, the following two paragraphs from our WWDC 2022 review (the update is available here) did the best job of summing up Apple’s product strategy in 2022:

An Above Avalon membership is required to continue reading this update. Members can read the full update here . An audio version of this update is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here.

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