An examination of Apple’s electric car R&D project.

Written by Neil Cybart – December 22nd, 2022

Since 2015, dozens of Above Avalon daily updates have been dedicated to discussing the latest developments involving Project Titan, Apple’s electric car R&D project. This report serves as both a summary of Titan developments to date as well as an examination of Apple’s path forward in transportation.

Rethinking Cars

What is an automobile?

How does one use an automobile?

Why do automobiles look the way they do?

Anyone who has owned or driven an automobile has formed answers to these questions over the span of their driving experiences. Ask the same questions to someone who has never driven an automobile, and the answers would be enlightening. Driving an automobile is not natural. We need to teach ourselves the art of navigating a heavy machine composed of thousands of little parts.

Is the driving learning experience focused on suppressing intuition in order for the user to adapt to a machine that hasn't changed much in decades?

Is it possible to make an automobile more intuitive so that someone with no driving experience can hop in and get to where they want to go in a much more enjoyable way than that which exists today?

Henry Ford had a very simple goal with the Model T: Set the world free.

An Above Avalon membership is required to continue reading this report. Members can read the full report here. An audio version of this report is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here.

(Members: Reports are always accessible by logging into Slack. If you haven’t logged into Slack before, fill out this form to receive an invite.)

Above Avalon Membership

Subscribe $20/month

Subscribe $200/year

Payment is processed and secured by Stripe. Apple Pay and other mobile payment options are accepted. Special Inside Orchard bundle pricing is available for Above Avalon members.

Member Privileges and Benefits

Receive Exclusive Daily Updates. The cornerstone of Above Avalon membership is access to Neil’s exclusive daily updates about Apple. Updates are sent via email and go over current news and developments impacting Apple, its competitors, and the industries Apple plays in (or will play in). Approximately 200 daily updates are published throughout the year. Sample daily updates can be viewed here, here, and here.

Receive Exclusive Reports. Members have access to Neil’s reports, which are in-depth examinations of Apple's business, product, and financial strategy.
Access Private Podcasts. Members have the option of attaching a podcast add-on to their membership in order to receive the daily updates and reports in audio form.
Access Neil’s Earnings Model. Members have access to Neil’s working Apple earnings model (an Excel file that also works in Numbers). The model is fully functional and adjustable and provides the ability to alter earnings drivers.
Email Priority. Receive priority when it comes to having email questions and inquiries answered. Neil personally answers all inquiries, including customer service matters related to your membership.
Archive Access. Read 1,200+ daily updates and reports that have been previously sent to members. The Above Avalon member archive is unmatched in the marketplace in terms of the sheer amount of Apple analysis found in one location. The daily updates archive can be viewed here while the reports archive is available here.
Member Forum Access. Join other Above Avalon members in an active forum containing in-depth discussion and debate. Neil moderates and participates in the forum. The forum is run through Slack and can be accessed here.
Virtual Meet-ups. Talk with Neil about Apple and other related items in virtual meet-ups held via Slack throughout the year.
Above Avalon Support. Play an active role in supporting Above Avalon as an independent source of Apple analysis. Above Avalon is fully sustained by its members.