We begin with some words on Project Titan. Two weeks ago, the newest Above Avalon Report, “Project Titan: Apple’s Transportation Ambition,” was published. The discussion then turns to Tesla. The company reported 4Q22 delivery data. We go over the numbers and what Neil views as a problem for Tesla.

Hello everyone. Welcome to 2023.

If you took time off, I hope it was a good and relaxing stretch. Some people are still away from the office this week, so we will use the next two days to return to a regular routine.

Several members emailed me over the break about Apple topics and developments that popped up in the news (China, stock price volatility, demand issues, risks in 2023). We will get to those topics, including my broader thoughts heading into 2023.

For today, we will focus on a topic that was initially not going to be on my “key discussion topics” list for 2023: electric vehicles.

Let’s jump right in.

Apple’s Transportation Ambition

Two weeks ago, the newest Above Avalon Report, “Project Titan: Apple’s Transportation Ambition” was published. You can find the report in your inbox – it was sent out December 22th at 10:48 pm ET. To those members who recently joined, you can access the report via the archive here.

Having a report dedicated to Project Titan has been on my to-do list for some time. It had become difficult for members to go through dozens of updates to piece together the history and motivation behind Project Titan.

Over the years, the Project Titan topic has become unwieldy at times. Periodic reporting has had a very short-term perspective, rarely providing readers the big picture. One is typically left with the impression that Titan is a revolving door within Apple with management constantly changing long-term objectives. That’s not reality.

An Above Avalon membership is required to continue reading this update. Members can read the full update here . An audio version of this update is available to members who have the podcast add-on attached to their membership. More information about the podcast add-on is found here.

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